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Social Brands 100 Q&A: Simplyhealth (part one)
Natalie Kitcher is Social Media Manager at Simplyhealth and (full disclosure) is a former member of the Headstream. We spoke to her about how the insurance provider approaches content planning and how...
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Social Brands 100 Q&A: Bing (Part Two)
This is the second post of our conversation with Bing’s Dave Coplin about the search engine’s approach to social media. SB100: Following Bing UK on Facebook could be a great training programme for a...
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Social Brands 100 Q&A: Yorkshire Tea (Part One)
Yorkshire Tea has been around since the 1970s and is owned by Taylors of Harrogate. We spoke to Brand Communications Manager Dom Dwight about how the tea brand creates the right social media blend. In...
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Social Brands 100: What Next?
By Tom Chapman, Head of Innovation for Lawton Communications Group This article originally appeared in the Social Brands 100. The next generation of social media is already being defined. Amongst the...
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Social Brands 100 Case Study: ARKive
ARKive: Driving engagement through content This article originally appeared in the Social Brands 100. Ranking: 6 Panel Score: 87 Data Score: 145 Social Brand Score: 232 No. 1 charity brand for overall...
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Bronx Zoo Cobra a Content Opportunity for Brands
I’ve been hearing random snorts of laughter around the office all week. It’s generally because someone’s just spotted the latest from #snakeonthetown on Twitter. For those who haven’t heard about New...
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With a little help from my friends #smwldn
Chris Buckley spoke at the IAB‘s Social Media Week event yesterday. Here are his slides (with notes). With a Little Help From my Friends: What we can learn from real life...
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Planning a Content Strategy
A core part of any social media strategy is the content element. Whether the brand is adopting various outposts or embarking on an influencer network programme a well thought out content strategy and...
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